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The scene that follows is a long shot of the three girls stood outside the classroom, as they talk; we see the character that was sat alone, walk out of the class. We then cut to a black screen and see dark pink/reddy colour text appear on the screen, it reads ‘he was a nobody.’ By using this pronoun, it makes the audience suspect that this person could be about to change this “ordinary” day. Moreover, due to the change of the colour used on the text, the audience gets the impression that we are heading towards the turning point. We then cut back the scene; this character, then introduces one of the girls as Mary-Alice. As he continues to talk to the girls, the male character from the previous scene walks into the corridor. Cutting to an over the shoulder shot of him pushing the boy down, as this takes place, the quiet non-diegetic music has a mini crescendo highlighting that this event is key for the rest of the trailer and movie. We then cut to a high angle shot of this boy on the floor watching the other characters walk away, he then says “my name’s not Kevin.” We quickly cut to black and see more text fading in, this time it is written in red, symbolising blood and telling the audience that we have finally been introduced to the killer. We then cut to a handheld long shot taken from what looks like the killers perspective as he/ she is stood behind a door. At this point, the non-diegetic music fades away, and at this point we see a girl walk past the door and the camera pans to the right. As we hear the diegetic sound of the door slamming shut, we then hear the diegetic sound of a heartbeat, beating loudly and at an irregular pace. The girl screams and runs up the stairs; we then get a tracking shot as the camera follows the girl running up the stairs. We then cut black, and we hear the diegetic sound of the girl screaming, as this happens the diegetic sound of the heartbeat stops, making the audience aware of the fact that the girl is now dead.
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We then cut to a wide angle shot of a radio and we hear the diegetic voice-over of a male radio reporter. As he talks we also hear a new type of non-diegetic music begin, this time it is more atmospheric and eerie. As he continues to talk, we have a small sequence of shots consisting of students dying/ dead. The first in the sequence is the dead body of a girl laid across a table. As we watch the scene flashes to red, cuts to black, flashes normal and again cuts to black. By using the technique of red flash/ flash of the image on screen, symbolises blood/evil, this is a typical convention of the horror genre and can be seen in trailers such as Carrie (1976) and Jennifer’s Body (2009). Moreover, by having the quick cut to black it makes it appear as if the footage has been damaged, suggesting to the audience that maybe someone tampering with the police’s evidence. We then quickly cut to see a girl falling off a high ledge, at this point the non-diegetic music has a breath like sound/effect within it, making it seem to the audience that this is the girl gasping for help. We then cut to a boy falling down; the shot allows us to some black paper covering the windows of the room he is in. The covering up of the windows, gives the impression to the audience that this school is isolated and the students are being blocked from help and the rest of the world. Moreover, as the boy falls the non-diegetic music has a dramatic bang sound, creating a match on action with the sound of his body hitting the floor and music changing. We then cut back to the close up shot of the radio, we then see in slow motion, a man’s hand banging the top of radio. As this hand hits the radio it cuts off the diegetic voice-over of the radio reporter. The male hand is used to mislead the audience into thinking that this could be the killer.
For the next scene, we hastily cut back to black, the non-diegetic music again, bridges the trailer together and the non-diegetic heartbeat sound effect returns, this time its louder and more agitated. We then have a series of quick invert flashes and after each flash, we cut to the original shot of the dead bodies; this is used because it appears as if someone is taking a picture, making the audiences presume that it is the police from the radio report taking pictures from the murder scenes. We then cut to a long shot of a dark corridor, we then get another tracking shot as we make are way down the corridor. The non-diegetic music now has more of a gothic feel to it by this point. As we almost reach the doors, we see a yellow ‘caution sign’ placed next to the doors. This is used as a foreboding technique, because for the audience it makes them suspicious as to whether it is the killer or a victim running down the corridor. In addition, the sign is there to tell whoever is running down the corridor that nothing positive will happen once they reach the doors. As the camera reaches the doors, we get a polarisation accompanied by a non-diegetic whoosh like sound, giving the impression that someone has hit the doors. From the polarisation, we cut to a long/ high angle shot of a corridor, leading onto some stairs. From the right of the shot, we see a man dressed in all black walk towards the stairs. The non-diegetic music continues, as the man turns to walk down the stairs. The scene then turns into slow motion; at this point, the music bangs giving another match on action, with the music and the man’s feet hitting the steps as he walks down them. The slow motion is used here to show the audience that the killer is getting away with what he is doing. Moreover, it shows them that he can go as slow as he wants because no one will stop him. We then cut to a long shot of a door with light streaming from the other side of it, the side that the camera is on is pitch black. We then jump cut from the long shot, to a mid shot, then a close-up of the door, with two of the main characters walking into the room (Mary –Alice and Robin.)
At this point, the music from the last scene fades away and we then hear a new piece of non-diegetic music, this time it is a violin piece, which gets louder and higher in pitch as we reach the climax of the trailer. As the trailer progresses towards its end we have a series of rapid cuts between scenes of the main and minor characters trying to escape the killer. Some of the scenes are separated with a quick flash of an inverted eye, others are just cut together. The use of the inverted eye is another convention that is frequently used in trailers of this genre, by having the eye inverted instead of just normal, it shocks the audience. This is because, as this invert is quickly flashed onto the screen the audience does not have the time to register what they have just seen, and this leads to them being anxious about the shot they just saw. The trailer ends with the main character Mary-Alice running towards a dark arena (we are not really able to clearly make out where she is,) a tracking shot is used to capture her reaction as she tries to escape. As she runs into the dark, the music becomes very loud, we hear the diegetic sound of her scream and we suddenly cut to black. The music continues at this pitch and under it we hear the non-diegetic voice-over of the teacher Jean Taylor saying ‘I write the book, I chose the endings!’ Once this is said, the non-diegetic music reaches its climax this is done by a crescendo, as this happens, over the crescendo of the music we can hear the non-diegetic sound of a gunshot. This sound effect is used to show the audience that somebody has died. As we hear this, the main title appears on the screen, the non-diegetic music fades away as the title cards cut to black.